Geico insurance has hit gold following the first rule of marketing: “make fun of yourself while showing off your product”. Geico’s “so simple a caveman can do it” campaign certainly falls into this category. But why is it funny.
The ad campaign appeals because Geico shows how foolish stereotyping can be. And […]
Entries from June 2007
Did you hear the one about the two cavemen who…
June 16th, 2007 · No Comments
Tags: Celebrate Our Differences and Diversity
Road trip adventure on the web and in the press
June 11th, 2007 · No Comments
A Father’s Day Story About a Father and Son’s Road Trip Adventure
The press knows about our NPR interview. Do you? Press releases by definition are designed to alert the media to a news worthy event and encouraging them to report on it. We are very please to see how news worthy […]
Tags: Arctic Circle 2007
Press One for Diversity
June 10th, 2007 · No Comments
Yesterday a school family forwarded to my family an email that demonstrated a complete lack of respect for us and all people of diversity. The email centered around immigration with some tasteless comments about phone systems and pressing one for English. Clearly this family did not know or care that my own grandmother […]
Tags: Celebrate Our Differences and Diversity
NPR tells the story of the last great road trip adventure
June 8th, 2007 · 2 Comments
Today, dad and I came together on a conference call with Aingaran “Ike” Sriskandarajah , a young National Public Radio (NPR) intern. Ike is from Brown University interning in Petersburg Alaska with KFSK. Turns out Ike got excited about the last great road trip because of his drive from the west coast to […]
Tags: Arctic Circle 2007
North of schizophrenic and just south of dysfunctional
June 4th, 2007 · 1 Comment
A longtime ago I asked my lovely wife to marry me and to my surprise she said yes. And to my bigger surprise her family, all ten brothers and sisters, came along as a package deal. Over the years my wife’s family and I have reached a de taunt of sorts not […]