For Immediate Release February 23, 2008

Headline:
A New Look For A New Destinations

Summary:
Last Great Road Trip shows off a new look for its website and names its next off-road adventure destination. Paul Thompson, the team’s driver, announced that the next official off road adventure destination is the Baja 1000 course to Cabo San Lucas Mexico.

Body:
Last Great Road Trip  announces its next off-road adventure destination. Rested from their Arctic Circle adventure, Paul Thompson, the team’s driver, announced that in February,  the team will leave Poulsbo Washington, driving down to Ensenada, Baja California, Mexico and finish in Cabo San Lucas, Baja California Sur, Mexico.

In their 2007 Toyota FJ Cruiser they will follow the Baja 1000 course to Cabo San Lucas Mexico. Using the GPS coordinates of the official SCORE Baja 1000 race the team will follow a tradition that dates back to 1967. This route, from the oldest and most well known of all desert races remains the single most appealing accomplishment to many drivers.

As before, the expedition is part road trip, part overland adventure and all on-line. Throughout the off-road adventure the team will explore hidden trails, back roads and the diverse cultures that enrich this shared experience.

Coinciding with the official destination announcement the team’s off-road adventure website has been reworked to provide an improved on-line experience for the thousands of reads who visit each month. Over the next month look for additional improvements including a way to donate money directly to charities that support diverse cultural experiences.

Making this all possible, the Last Great Road Trip is supported by friends, family and sponsors along the way including:
Metal Tech – Protection… Evolved
Metagyre, Inc – Project Management Experts
Taylor Made Graphics
Working Web Solutions Portland Web Design & Portland SEO Search Engine Optimization

About Last Great Road Trip: A series of overland off-road adventures shared with others over the Internet. The website, a social experiment in web 2.0 and a celebration of diversity, describes the off-road adventures, friendships, rants and raves on the road of life. Explore hidden trails, back roads and diverse cultures that enrich this shared experience while adding your own comments to the adventure.

Extreme Sports Meets the Sunday Drive

Everyone knows America has a love affair with the automobile. And with the advent of capable 4×4 trucks and SUVs the Sunday drive has evolved into an overland adventure. Overland adventures are part road trip and part expedition involving multi-day, off-road, destination-bound, vehicle-dependent travel. The destinations range from the African Savanna or the southern tip of South America, north to the Arctic Circle. One father son team of adventurers, known as the Last Great Road Trip, recently completed a trip to several northern destinations including the Arctic Ocean, and are now turning their rig south to the Baja peninsula of Mexico.

When asked about the appeal of off-road adventures Paul Thompson, the lead driver of the Last Great Road Trip, said, “These off-road adventures challenge you on all sorts of levels, including project management, driving skills, navigation, and problem solving. In addition you have an opportunity to experience diverse driving terrains, wild life and cultures that make our lives much richer. If you grew up reading National Geographic or enjoy the Discovery Channel, you are going to love off road adventures.”

While destinations and the amount of money spent on equipment, guides and services vary, one thing is certain, more and more web sites and blogs are appearing on the Internet telling the tail of these new Lewis and Clark adventurers. Each one telling a different story about how they found their way off the beaten path.

For more information about one off-road adventure team see LastGreatRoadTrip.com where you will find stories, pictures and videos as well as rants and raves about their off-road adventure to the Arctic Ocean and as far south as Baja, finishing in Cabo San Lucas, Baja California Sur, Mexico.

Last Great Road Trip is supported by friends and sponsors who make their off road adventures possible including:

  • Metal Tech – Protection… Evolved
  • Metagyre, Inc – Project Management Experts
  • Taylor Made Graphics
  • Working Web Solutions Portland Web Design & Portland SEO Search Engine Optimization

In the news… again

Ok… your assignment is to read “Extreme sports meets the Sunday drive“. And this “New Look For A New Destination“. And this “Traditional Media Adds New Life And Richness To Web 2.0 Story”
Let me know when you are done… Now summarize it all in one word or less.

More and more the news is getting out that Last Great Road Trip is doing something that is up there on the cool factor. This time it is helping to spread the word on what exactly is this phenomenon we call an “Off Road Adventure”.

We also thought we would throw in a little bit about our sponsors and that we are heading to the Baja next.

The Sound of One Hand Clapping!

I have mentioned that my grandmother was born in Chihuahua Mexico and when we started our celebration of diversity on the road we had culture and race in mind. With humor and the backing of Pepsico/EnAble, the folks at National Association of the Deaf (NAD) pulled off this commercial during the 2008 Super Bowl reminding us that diversity has many voices. The commercial cost around 6 million dollars. Any company willing pay millions to promote a celibration of diversity deserves a little credit. The 60-second spot was developed by Pepsi employees who are deaf and features dialogue in American Sign Language as well as subtitles for the signing impaired.

This spot is based on a popular joke in the deaf community, demonstrating once again how important it is for us to laugh at ourselves and remember we are all in this together.

There is a whole series of “Bob’s House” videos out there… enjoy them all and share with others.