Geico insurance has hit gold following the first rule of marketing: “make fun of yourself while showing off your product”. Geico’s “so simple a caveman can do it” campaign certainly falls into this category. But why is it funny.
The ad campaign appeals because Geico shows how foolish stereotyping can be. And they do it with irreverent, humorous elements and a little self deprecation. Their message that applying for Geico insurance is simple to apply for comes through as well while reiterating the dangers of stereotyping. Of course there are lazy, spiteful and mean people in the world. Just no one ethnic, sexual, religious, gender or age group has a monopoly on those people. Unfortunately all groups seem to have their share.
Of course these are only my thoughts on the caveman campaign. Surf the web and you’ll find a number of other opinions about the campaign including those who believe the commercials are anti-semitic. We see the world through our experiences in life. If we want to change the view we need to change the lenses we look through.