Last year, the Last Great Road Trip put our sponsors in front thousands of eyeballs for several months. Our sponsors appeared on the official Toyota blog, the last great road trip blog, press releases, print media and youtube video. In short we took every opportunity we could to thank our sponsor publicly for the support they gave us.
Now the team of adventurers are pointing their compass and 2007 Toyota FJ Cruiser south, planning to follow the 2007 Baja 1000 course to Cabo San Lucas Mexico. Using the GPS coordinates of the official SCORE Baja 1000 the team will follow a tradition that dates back to 1967. This route, from the oldest and most well known of all desert races remains the single most appealing accomplishment to many drivers.
In February, 2009 our adventurers will leave Seattle, driving down to Ensenada, Baja California, Mexico and finish in Cabo San Lucas, Baja California Sur, Mexico. As before, the adventure is part road trip and part overland expedition. Throughout the adventure the team will explore hidden trails, back roads and diverse cultures that enrich this shared experience.
The sponsors of this southern adventure will receive even more visibility at the 2008 FJ Summit Series in Ouray, CO. The last great road trip will attend and support its sponsors at this 4 day event designed to bring hundreds of FJ Cruiser owners together for camaraderie and trail riding.
On the Internet, last years activities have elevated our on-line blog to the number one spot on Google for a number of key words searches including “road trip adventure blog”. Google analytics show that last month alone 1,224 visitors from around the world viewed our sponsors’ logo and read our story.
Now is your opportunity to take advantage of this growing exposure and become part of the team that is trying to create something worth while as we explore the diversity of the people and land that makes this adventure great.