Every once in a while an idea comes a long that is brilliant. The idea is usually not revolutionary… but evolutionary, simple and elegant. The brilliance is in seeing what we take for granted everyday and raise it to a new level. Issuu.com is one of these brilliant ideas. Take a simple PDF which is already a good thing and a staple in document sharing. NOW… make it feel like a real magazine that you can hold in your hands, hear the pages turn and see the reflection of overhead lights bounce off the pages… Now you have something.
If you are looking for the obscure, hard to find or foreign rag try Issuu. These guys have made Internet publication very good and so simple. Look for Hula Betty to start publishing articles about Last Great Road Trip in Issuu.com soon. In the mean time check out a few of these.